844 Emplois pour Product-Manager - France

2 days ago Be among the first 25 applicants

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

Referrals increase your chances of interviewing at Canonical by 2x

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À propos de ce rôle

Nous recherchons notre premier Product Marketing Manager pour accompagner nos deux activités : Code & Permis et Assurances Auto & Habitation.

Vous serez en charge de piloter notre go-to-market de A à Z, en passant par la définition des segments et des personas, l'analyse concurrentielle, le positionnement et le messaging, le travail sur le pricing et le packaging avec les équipes, élaboration de plans de lancement et jusqu'à l’activation multicanaux.

Vous serez responsable d’orchestrer des lancements à fort impact capables de faire bouger l’aiguille sur l’acquisition, la conversion, la rétention et l’attache assurance.

Rattaché·e directement au CPO, vous concentrerez vos efforts sur 2 ou 3 projets stratégiques transverses à l’échelle d’Ornikar, tout en apportant ponctuellement votre soutien aux équipes produit et marketing sur d’autres initiatives.

Stratégie marché & clients

• Construire la segmentation, clarifier les jobs-to-be-done et formaliser des personas activables (signaux, objections, preuves, canaux).
• Mettre en place une veille concurrentielle et category intelligence (benchmark offres, pricing, UVP, narratives).
• Identifier les opportunités de packaging (offres, bundles, cross-sell Code/Permis → Assurance).

Positionnement & messaging

• Définir la proposition de valeur, les messages par segment et les preuves (use cases, études, témoignages).
• Créer les storylines et les assets clés (one-pagers, pages produit, scripts vidéo, sales decks, FAQ).

Go-to-Market & Lancements

• Définir la stratégie de go-to-market avec un tiering des lancements (T1/T2/T3), objectifs, audiences, canaux, calendrier et budget.
• Co-piloter le pricing et le packaging avec les équipes Produit, Assurance/Pricing, Finance et Legal.
• Orchestrer les plans 360° : Brand/Comms, CRM (lifecycle, triggers, segmentation), Paid/SEO, Social, Partenariats, PR.

Mesure & Impact

• Définir les KPI des lancements (adoption, conversion, attach rate, ARPU, NPS, CAC/LTV) et piloter l’expérimentation (A/B tests, holdouts).
• Mettre en place des post-launch reviews et construire un launch playbook réutilisable.

Travail avec les équipes internes

• Collaborer étroitement avec Produit, Growth, CRM, Brand/Comms, Ops, Data et Assurance/Pricing pour garantir la cohérence des lancements et l’alignement des initiatives.
• Porter une culture d’insights (VoC, user research, support, data) et encourager une exécution pragmatique et orientée impact.

• Un premier échange téléphonique avec Romane, notre Lead Talent Acquisition Manager (35 minutes).
• Un entretien avec votre futur manager pour vous préciser les contours du poste et les enjeux de la team (1 heure)
• Une étude de cas ou test technique pour vous projeter sur des missions du poste en conditions réelles (1 heure)
• Un entretien de culture fit avec les membres actuels de l'équipe pour vous donner un aperçu de nos rituels, méthodes, et vous embarquer dans notre vision ! (1 heure)

• Une start-up française devenue scale-up qui se structure, développe de nouveaux produits
• Une vision nouvelle et innovante qui dépoussière le secteur de l'assurance
• Un leadership inspirant et expert du secteur
• L'agilité d'une structure à taille humaine, et la place pour des initiatives innovantes et créatives

• Vous avez une première expérience en Product Marketing ou Go-to-Market dans une scale-up ou entreprise tech B2C/B2B2C.
• Vous avez déjà lancé des fonctionnalités ou offres avec un impact mesurable (adoption, conversion, revenu).
• Vous maîtrisez les fondamentaux du segmentation, positionnement, messaging, pricing/packaging et lifecycle/CRM.
• Vous avez une excellente capacité de rédaction et de storytelling en français, et un anglais professionnel pour réunions et création de contenus.
• Vous êtes à l’aise avec un stack analytique et opérationnel type : analytics (Amplitude, Mixpanel, GA), CRM (Braze, Iterable), A/B testing, outils créatifs légers.

Bonus si vous avez une expérience dans l’Assurance ou l’Éducation / e-learning, une bonne connaissance de SEO, Content et mécaniques PR, ou une appétence pour l’IA et l’automatisation.

• 1 jour de RTT par mois en plus des 25 jours de congés légaux
• Notre charte de télétravail hybride (1 jour de télétravail par semaine).
• Une carte Swile qui vous permettra à la fois de bénéficier de 11€/jour de tickets restaurant pris en charge à 50% par Ornikar, et de 42€/mois de remboursement transport pris en charge à 100% par Ornikar
• Un abonnement sport et bien-être Gymlib
• Une assurance santé complémentaire avec Alan
• La possibilité de passer votre permis gratuitement
• Des centaines de réductions et avantages via Leeto, partenaire de notre Comité Social Économique
• L'accès à notre plateforme éducative Edflex pour continuer à vous former en parallèle de votre activité chez nous

Nous prônons un recrutement inclusif chez Ornikar, garantissant l'égalité des chances pour toutes et tous. Nous remettons constamment en question nos pratiques de recrutement et nous nous engageons particulièrement à créer un environnement de travail accueillant pour les femmes dans nos équipes tech. Chaque candidature est considérée avec la même attention, sans distinction. Nous valorisons les parcours atypiques et les compétences diversifiées. Votre talent et votre potentiel sont ce qui compte le plus pour nous.

Si vous avez besoin d'un dispositif spécial à l'emploi ou d'une autorisation de travail sur le territoire français, faites-nous en part le plus rapidement possible pendant le processus de recrutement pour que les démarches administratives ne ralentissent pas votre arrivée chez nous.

Join to apply for the Product Marketing Manager role at Canonical

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2 days ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

Referrals increase your chances of interviewing at Canonical by 2x

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Join to apply for the Product Marketing Manager role at Canonical

Continue with Google Continue with Google

2 days ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

Referrals increase your chances of interviewing at Canonical by 2x

Get notified about new Product Marketing Manager jobs in Metz, Grand Est, France .

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Fondée en 2014 et filiale d’un grand groupe, notre entreprise est un des acteurs majeurs de la transition énergétique. Nous commercialisons des solutions intelligentes pour les énergies renouvelables qui vont optimiser localement les installations de nos clients grâce à la prévision et au stockage d’énergie.

Forte de ses 80 collaborateurs et en pleine croissance, notre entreprise est animée par les valeurs d’engagement dans la transition énergétique pour un avenir meilleur, de la cohésion et de l’excellence.

Si vous cherchez à donner du sens à votre travail et à mettre en œuvre vos convictions, vous trouverez chez nous une équipe de collaborateurs passionnés qui partageront vos idées.

Dans le cadre du développement de notre Pôle Produit, nous recherchons un/une :

Rattaché(e) à la Directrice Produit, vous contribuez au développement et à la mise en valeur de notre logiciel intelligent d’optimisation des systèmes énergétiques (Energy Management System, EMS), en travaillant sur les missions suivantes:

• étudier le marché, les besoins des clients et leurs leviers de motivation, construire les buyer personae associés ;
• construire la proposition de valeur du produit EMS en assurant la cohérence entre le message et la cible visée;
• développer les outils d’aide à la vente pour l’équipe commerciale;
• rédiger les contenus marketing en collaboration avec l’équipe communication;
• effectuer la veille réglementaire et concurrentielle;
• planifier et coordonner le lancement du produit EMS sur le marché (go-to-market);
• analyser et suivre la performance des actions marketing via la création d’indicateurs de suivi et les rapports;
• enrichir les équipes en interne avec ses connaissances et les résultats de ses analyses.

Comme dans toute entreprise en plein développement, votre rôle est diversifié, il favorise l’autonomie et la prise d’initiative, et peut conduire à d’autres missions au sein de l’organisation.

De formation supérieure Bac+5 , vous avez de solides connaissances en marketing stratégique et opérationnel et bénéficiez d’une première expérience dans un poste similaire. Une connaissance du secteur de l’énergie serait un plus.

Vous avez de l’appétence pour les sujets complexes et vous savez transformer un discours technique en communication claire et accessible.

Vous êtes analytique et focus sur les chiffres.

Curieux(se) et créatif(ve), vous aimez le travail en équipe et avez l’esprit de partage.

Vous avez d’excellentes capacités de communication, orale et écrite, et de synthèse.

D’un tempérament dynamique, vous êtes rigoureux(se) et investi(e) dans les missions qui vous sont confiées.

Le niveau avancé de l’anglais écrit est requis pour ce poste.

Poste basé à Villeurbanne (69), télétravail partiel accepté. Nombreuses animations sportives et d’équipes sur site.

Rémunération composée d’un fixe et d’un variable. TR ou cantine d’entreprise, prime vélo annuelle de 600€. Très bonne mutuelle.

Cette offre est à présent pourvue !
Cependant, vous pouvez toujours nous adresser une candidature spontanée.

Join to apply for the Product Marketing Manager role at Canonical

Continue with Google Continue with Google

1 day ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

Referrals increase your chances of interviewing at Canonical by 2x

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Monaco, Monaco, Monaco $60,000 - $120,000 2 weeks ago

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Direct message the job poster from BAYROL France SAS

BAYROL Group, a subsidiary of KIK Consumer Products, North America is a leading name in the pool and water treatment industry, known for delivering high-quality, innovative solutions for private and commercial pools. With decades of expertise and a strong commitment to sustainability, BAYROL combines advanced technology, customer-centric design, and reliable service to create safe and enjoyable water experiences. BAYROL Technik is a dedicated division focusing on technical products such as electrolyzers and automatic dosing systems, driving innovation at the intersection of engineering and customer needs.

BAYROL values – ethics and customer orientation, respect and transparency – form the foundation of our culture and our DNA, carried forward every day by our employees.

As part of a replacement, we are looking for a

In this role, you will be the crucial link between market needs, technical development, and sales success. You will ensure that our advanced technical solutions are positioned effectively, meet customer expectations, and achieve commercial success across our markets.

This role can be located either in France, close to Lyon, or in Germany, in Munich area

Key Responsibilities:

• Market Insight: Analyze market trends, competitors, and technologies to identify opportunities.
• Product Lifecycle Management: Monitor performance in terms of sales, profitability, and market penetration.
• Product Development Support: Act as the voice of the customer, working closely with R&D.
• Go-to-Market Strategy: Lead product launches and create impactful marketing tools.
• Sales Enablement: Provide sales teams with the arguments, materials, and insights to succeed.
• Events & Training: Coordinate trade fairs and organize customer training sessions.
• Content Management: Maintain accurate product data, documentation, and spare parts information.
• Campaign Support: Collaborate with digital and POS marketing teams with product-specific content.

What we are looking for:

• Degree in Marketing, Business Administration with strong affinity for technology or Engineering/Technical Sciences with strong marketing experience.
• 5–7 years of proven experience in product marketing, product management, or technical marketing.
• Strong analytical and communication skills with the ability to translate technical features into customer benefits.
• Hands-on, proactive, and detail-oriented personality with excellent project management skills.
• Fluent in English (company language). French/German is a strong plus.

What We Offer

• A dynamic and international work environment with flat hierarchies and short decision-making processes
• The chance to shape the success of innovative technical solutions.
• Flexible working hours and home office options
• 30 days of vacation plus flextime days
• Company pension scheme
• Employee parking spaces

This position is open to candidates with disabilities.

“At BAYROL, we believe that diversity is a strength. We are committed to providing equal employment opportunities and fostering inclusion and diversity within our teams.”

We look forward to receiving your application documents, including your salary expectations and your earliest possible starting date.to

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Chemical Manufacturing

This position is open to candidates with disabilities.

Referrals increase your chances of interviewing at BAYROL France SAS by 2x

Get notified about new Product Marketing Manager jobs in Greater Lyon Area .

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About us

lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.

Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.

Today, we’re a profitable B2B SaaS company valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.

We’re looking for a Product Marketing Manager to own how we position and communicate lemlist’s product, turning every feature launch into adoption and revenue growth.

Your mission: make sure every product innovation drives real business impact: more signups, higher activation, stronger retention, while building credibility with our sales audience.

This is a high-impact role within our Marketing team, working directly with our CMO and Product team, and collaborating closely with a strong PMM peer and the Growth team.

You’ll be in the driver’s seat to shape lemlist’s narrative, orchestrate GTM launches, and scale product adoption.

• Narrative & Positioning → Work with PMs to define the why behind each feature, and turn it into compelling stories and use cases that resonate with sales teams.

• GTM Orchestration → Plan and execute go-to-market launches across multiple channels, aligning Product, Growth, and Marketing to maximize adoption.

• Content & Assets → Own key product marketing deliverables: product pages, newsletters, launch kits, clients success stories, competitive benchmarks, and internal enablement docs.

• Market & Product Expertise → Be the in-house expert on product, industry trends, and competitors to sharpen our positioning.

→ Check out practical examples of GTM plans and assets here ←

Months 1–3

• Dive deep into lemlist: product, personas, competitors.

• Dive into our GTM process, shadowing our experienced PMM.

• Contribute to a first product launch: from co-crafting the narrative to supervising the launch of the campaigns the D-day and creating some assets (like product page)

• Organise and publish your first success story

Months 3–6

• Lead and own GTM for major feature launches, from narrative to distribution, with strong acquisition a/o adoption KPIs

• Independently create content such as product pages, playbooks, email campaigns, Social Media posts, and video scripts (youtube long form, ad shorts, looms for users.)

• Ideally based in Paris. Open to candidates based in France, as long as you can join the team in Paris once a month.

• Fluent in English, with excellent written and spoken communication skills.

• Experienced → You bring 3+ years of B2B SaaS experience in product marketing ideally with proven GTM success.

• Storyteller & Strategist → You know how to turn features into simple, compelling narratives, positioning them as tools that help sales teams replicate proven success.

• Hands-on Marketer → You’re equally comfortable defining positioning and writing product pages or newsletters.

• Product-curious → You love digging into features, testing workflows, talking to customers and keeping tabs on competitors.

• Collaborative → You thrive at working cross-functionally with Product, Growth, and Marketing.

• Growth-minded → You think in terms of metrics: acquisition, activation, adoption.

• Sales-knowledge → Knowledge of Sales persona and industry (tools/landscape) is a huge plus

• Competitive salary + company bonus (up to 15K€ per year depending on company’s performance)

• 37 days of holidays/year (+3 additional days offered by lempire)

• Alan Blue: Comprehensive 100% premium medical coverage for you and your family

• Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity

• Navigo Card: Seamless commuting with a 100% covered Navigo card

• Team building: We all meet once per year at really cool places around the world (check our video here)

• For Parisians - Wellpass (ex Gymlib)

1. 30 min screen interview with Domitille (CMO) or Miha (PMM) or Victoire (TAM)

2. Business Case (async.) + 45min live Q&A with Domitille (CMO) & Miha (PMM)

3. 30 min interview with Charles, our CEO + 30 min interview with 2 Marketing team members

4. Reference Check

5. Offer

Join to apply for the Product Marketing Manager role at Canonical .

Location: EMEA - Remote

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing.

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

• Fully remote working environment - we’ve been working remotely since 2004.
• Personal learning and development budget of 2,000 USD per annum.
• Annual compensation review.
• Recognition rewards.
• Annual holiday leave.
• Parental Leave.
• Employee Assistance Programme.
• Opportunity to travel to new locations to meet colleagues at sprints.
• Priority Pass for travel and travel upgrades for long haul company events.

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company behind Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world daily. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence—in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004. Working at Canonical is a step into the future, challenging you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development