316 Emplois pour Marketing Management - France
Marketing & Strategy Intern @Entalpic
Aujourd'hui
Emploi consulté
Description De L'emploi
Chief Marketing & Strategy Officer (CMSO)- Ultrasound International
Hier
Emploi consulté
Description De L'emploi
**Job Description**
**Role Summary/Purpose**
The CMSO Ultrasound International is responsible for identifying, setting & activating marketing strategies & programs to deliver profitable growth for the ULS portfolio across all INTERNATIONAL zones and SubSegments. Enhancing the one GE Healthcare positioning, being a growth engine for the business by driving accurate market forecasting, opportunity sizing and marketing programs are essential focus points of this role. This is a pivotal role within the Ultrasound leadership team and the INTERNATIONAL Marketing & Strategy leadership team, requiring a mature and senior profile with strong leadership and influencing skills, clear thinking, collaborative nature and an ability to solve multi-dimensional problems. This position reports to the GM Ultrasound INTERNATIONAL and is dotted line to the INTERNATIONAL Chief Strategy & Marketing Officer.
**Essential Responsibilities**
+ Coordinate the Ultrasound strategic planning processes (i.e. Long term strategic planning, Budget review, Market forecasting, worldwide product planning), in close collaboration with the Head of Strategy INTERNATIONAL & the Modality GMs, to grow profitably the business in INTERNATIONAL. Drive and monitor execution of the marketing plan, ensuring activation of the identified strategic actions on INTERNATIONAL level and in the Zones.
+ Identify short and long term market, clinical, customer and competitive trends that will influence the marketing strategy for GE HealthCare and provide guidance & prioritization on how to prepare for / pre-empt trends in order to define the strategy for accelerated business growth, go to market strategy enhancement, business model innovation and new solution development and introduction.
+ Supports the long-term strategy development process and customer trends within the International region that may impact Go-To-Market (GTM) strategies; align GTM strategies and provide guidance to Value Delivery on how to prepare for / pre-empt trends through commercial approach.
+ Foster use of analytics to take informed decisions and ensure deep understanding of market sizing, drivers and forecasts across the modalities and local markets.
+ Define the Ultrasound integrated marketing plan, including new products introduction, KOL engagement, marketing campaigns, events, differentiation through clinical education, etc. ensuring the alignment of planning and execution across modalities and GE Healthcare Marketing Leaders in the Zones. Ensure the allocation of resources (i.e. marketing budget) according to the best Return on Investment across the portfolio and monitor it on a regular basis to ensure adherence with the target and correct execution
+ Owner of market estimate and point of contact with Global ULS org.
+ Work closely with the Ultrasound INTERNATIONAL MarCom Team to adapt and localize content for INTERNATIONAL market-specific customers to grow funnel
+ Drive, in partnership with the INTERNATIONAL Digital Marketing Transformation Lead and the Zones, the Marketing funnel management for greater Market Visibility and Business Opportunities. Drive the INTERNATIONAL Lead Management Process to capture leads and opportunities and score/nurture them in an automated way for all customer touchpoints and channels in place.
+ Work closely with the Digital Marketing Performance Manager AVS (Omnichannel) to accelerate deployment across all Zones.
+ Contribute to the preparation and support in driving the Ultrasound operating mechanisms, to ensure appropriate management of financial and operational KPIs. Support the GM in the Global and INTERNATIONAL operating mechanisms (i.e. ROR, SOR).
+ Collaborate with the Global and INTERNATIONAL marketing teams to develop the value proposition in line with the product positioning; equip the commercial team with collaterals and marcom materials in structured and organized tools.
+ Collaborate with sales teams on Demand Generation to drive Sales growth in new and innovative commercial opportunities, particularly in Digital Channels.
+ Define content / agenda and event management for the INTERNATIONAL Ultrasound commercial new hires onboarding trainings (2x per year)
+ Represent Ultrasound Marketing in global cross-regional initiatives (i.e. HK, Kaizen events).
+ Act as a lean advocate, supporting the Ultrasound organization in enhancing the use of lean methodology in the management of the business.
**Qualifications / Requirements**
+ Bachelor's Degree in Marketing, Business Administration, Engineering, or equivalent
+ 15+ years experience in business management, sales / marketing / Healthcare product/industry acumen; 5+ years of successful senior level sales management and general management experience; strong analytical rigor and process skills as well as business acumen: financial, organizational, compliance, negotiation, problem solving and influencing skills
+ Significant leadership experience in leading direct and indirect teams; proven ability to collaborate, motivate, and work well with diverse, cross-functional teams and to influence and drive change in an International matrix organization.
+ Demonstrated ability to drive a business within the context and in partnership within a larger organization to the benefit of the overall company
+ Problem solver, self-starter, able to deliver high quality products also with tight deadlines; demonstrated tendency to challenge the status quo and drive constant improvement in process and ability to achieve customer and organizational goals.
+ Lean mindset; demonstrated ability to drive & execute results through rigorous operating mechanisms in GE environment, often working across partner functions and other business organizations
+ Proven strategic vision and ability to think globally and innovatively about the business andportfolio
+ Customer-centric mindset, able to translate customer issues/needs into profitable businesssolutions
+ Excellent oral and written communications skill
+ Fluent in English
This role can sit anywhere in the International Region
**Additional Information**
**Relocation Assistance Provided:** No
Asset Management Marketing Intern
Publié il y a 2 jours
Emploi consulté
Description De L'emploi
Société de gestion d’actifs établie depuis plus de 15 ans, SCOR Investment Partners (SCOR IP) connait un développement dynamique, soutenu par des expertises reconnues dans la gestion obligataire alternative pour le compte d’investisseurs institutionnels.
Filiale du réassureur mondial de premier plan du Groupe SCOR, SCOR IP gère près de 28 milliards d’euros d’encours, dont 8 milliards pour plus de 300 investisseurs institutionnels externes au Groupe SCOR, répartis dans une trentaine de pays. Ces investisseurs nous accordent leur confiance en recherchant des solutions d’investissement résilientes sur le long terme.
Nos équipes comptent près de 100 collaborateurs, principalement basés à Paris, avec des bureaux également à Londres et Zurich.
Nos stratégies d’investissement s’articulent autour de trois plateformes :
- Le crédit liquide: gestion high yield et investissement en prêts syndiqués (leverage loans)
- Le financement d’actifs réels: financement de projets d’infrastructure et de projets immobiliers value-add
- Les Insurance-Linked Securities: instruments financiers permettant de transférer les risques d’assurance, notamment ceux liés aux catastrophes naturelles, vers les marchés financiers
L’équipe Marketing & Communications, au sein du département « Business Development », recherche un stagiaire pour l’accompagner sur des missions variées, en étroite collaboration avec l'équipe de vente et le service clients. Vous contribuerez à l’activité de réponse aux appels d’offres et due diligences, participerez au référencement de SCOR IP auprès de consultants internationaux en enrichissant les bases de données, évaluerez et répondrez aux demandes des plateformes de données, animerez le site internet, produirez une veille concurrentielle, et créerez et mettrez à jour des contenus marketing destinés à une clientèle institutionnelle internationale sur les différentes expertises gérées par SCOR IP.
- Mise à jour de documents marketing («pitchbook», «2-pagers», due diligence standards…)
- Animation du site internet
- Réponse aux questionnaires de due diligences et d’appels d’offres
- Référencement de SCOR Investment Partners auprès de consultants internationaux via l’enrichissement de bases ou plateformes de données
- Veille concurrentielle
- Formation supérieure de type école de commerce ou universitaire, parcours finance de marché de préférence, niveau M1/M2 (niveau d’étude minimum: Bac+4)
- 1 ère expérience (stage ou alternance) en asset management privilégiée
- Qualités recherchées:
o Précision et rigueur
o Curiosité
o Sens relationnel et sens du service
o Compétences rédactionnelles (Français / Anglais) - Locations 5, Avenue Kléber, Paris, 75795, FR
Chef de Produits Marketing Cash Management H/F
Publié il y a 17 jours
Emploi consulté
Description De L'emploi
Au sein du pôle Flux des équipes Marketing de CAPS, vous aurez pour mission de piloter le développement, le lancement et la performance des offres de cash management du Groupe Crédit Agricole, des produits stratégiques pour le Groupe. Vous jouerez un rôle clé dans l’interface entre les besoins des utilisateurs, les objectifs business, et les contraintes technologiques du projet.
Le poste est stratégique, exigeant, et requiert une expertise approfondie du secteur des paiements et une bonne compréhension des enjeux.
Vos missions principales :
- Gestion de produit (Product Management)
- Participer à la construction et à l’amélioration des produits de cash management des Caisses Régionales (centralisation de trésorerie domestique et internationale, centralisation de recettes monétiques, chèques et espèces et centralisation d’informations en majeure).
- Prioriser les évolutions (produit et processus) de l’offre en fonction des besoins exprimés par les clients et des offres concurrentes, afin de les inscrire dans la roadmap et de définir la vision produit cash management.
- Réaliser des études d’opportunités pour confirmer les besoins, identifier les contraintes et adhérences, et valider la faisabilité de certaines évolutions de l’offre (
Manager/Senior Manager, Marketing Strategy (Bangkok Based, relocation provided)
Hier
Emploi consulté
Description De L'emploi
Join to apply for the Manager/Senior Manager, Marketing Strategy (Bangkok Based, relocation provided) role at Agoda.
About AgodaAgoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Location: Bangkok, Thailand
Our PurposeBridging the World Through Travel. We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
SummaryIn the online travel industry, with fast changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price. Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into
Trade Marketing Manager Paris (France) Ubisoft Entertainment Marketing Strategy Intermediate (2[...]
Publié il y a 17 jours
Emploi consulté
Description De L'emploi
Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.
Job Description
Within the Sales Marketing & Strategy department, you will play a pivotal role in shaping the content strategy for commercial offers, developing central trade marketing tools, and driving the global shopper experience for a select portfolio of titles, both online and offline. Reporting directly to the Shopper Marketing Associate Director, you will collaborate closely with cross-functional teams including Product Marketing, Sales, Local Trade Marketing, Manufacturing, and Studios. Your key responsibilities will include :
1. Commercial Offer Development:
Lead the creation and optimization of commercial offers and assortment strategies for your brand portfolio.
Align offers with overarching sales and marketing goals, leveraging your deep understanding of commercial mechanics, consumer journeys, and purchase dynamics.
Collaborate with Sales Planning, Marketing, and Studios to craft compelling offers and drive differentiation across distribution channels.
Design and execute the global Sales Marketing communication plan, from the announcement of offers through post-launch content release.
Develop and implement trade marketing communication strategies at a global level.
Coordinate the development and communication strategy of Collector’s Editions.
Ensure legal compliance of all offers, working with the Legal department, and manage communication of disclaimers across all channels. Partner with Consumer Support to ensure clarity and consistency in messaging.
Collaborate with the Storefront Operation department to optimize storefronts on digital platforms. Focus on enhancing visibility through strategic messaging and metadata management.
Support Sales teams in executing innovative activations and promos that enhance the consumer journey.
3. Trade Marketing Team Engagement:
Lead and inspire local trade marketing teams to implement central strategies effectively.
Foster collaboration and knowledge sharing across local teams.
Collaborate with Digital Sales and Partner Marketing teams to optimize Digital Storefront placements, promotional creatives, and product page optimization.
Monitor and report on the performance of retail and digital sales actions across pre-launch, launch, and post-launch phases.
4. Expertise and Communication:
Serve as a key resource, sharing insights and updates with internal teams.
Analyze competitor activities, identify areas for improvement, and share best practices to enhance our trade marketing efforts.
Propose and drive new projects aimed at boosting product visibility and deepening player engagement with our brands.
5. Analysis and Reporting:
Conduct ROI analysis for trade marketing activities.
Lead post-mortem analyses of trade marketing campaigns for AAA titles.
Forecast and manage your portfolio’s budget, ensuring optimal allocation and financial efficiency.
Qualifications
Advanced degree from a Business School or a postgraduate degree, with fluency in English.
Proven experience in Trade Marketing or Operational Marketing, with strong business acumen.
Passionate and knowledgeable about the video game industry.
Excellent project management skills, with the ability to coordinate, influence, and engage with both internal and external stakeholders.
Strong analytical skills, attention to detail, and a creative mindset.
This role offers a dynamic opportunity to influence the global market presence of leading video game titles, driving innovation and excellence in Trade marketing.
Additional Information
Recruitment process
(30 minutes) : phone call with a Recruiter,
(60 minutes) : interview with the Manager of the role, the Associate Director of Shopper Marketing, and a Recruiter,
(30 minutes) : discussion with members of the team,
(60 minutes) : interview with the VP of Sales Marketing & Strategy
Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your Navigo pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
Our brand new office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.
Additional information
Duration of work : Full-time
Remote or on-site : Flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mandé office.
Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.
About the companyUbisoft Entertainment (pronounced yoo-bee-soft) is a French videogame developer and publisher, with its headquarters in Montreuil-Sous-Bois, France.
When my brothers and I created Ubisoft back in 1986, we started out with a simple motivation: work with passionate people and make fun games. Today, to continue surprising our millions of fans all over the world, we're always on the lookout for new ways to push back the boundaries of creativity and innovation. Beyond simple games, we strive to create immersive and engaging creative worlds that not only offer moments of pure fun, escapism and adventure, but also opportunities for learning and self-discovery. The video game industry is constantly evolving, and Ubisoft teams and I are eager to take up the next challenges in store so that you can have even more gaming pleasure.
#J-18808-LjbffrSenior Marketing Manager Medication Management Solutions
Hier
Emploi consulté
Description De L'emploi
Lead the Marketing and Market Development function for MMS in the Western Hub (France & Benelux), driving strategic growth, market innovation, and solution adoption. This senior role requires deep marketing expertise, strong business acumen, and leadership capabilities to define market priorities, guide investments, and build a high-performing team. Responsible for executing integrated marketing strategies and enabling value-based selling across the region.
About The RoleUnder the oversight and guidelines from the MMS Marketing Director EMEA, this role leads the local marketing and market development organisation in France and Benelux for the MMS BU. This role is pivotal within the France and Benelux team, requiring significant depth and breadth of marketing knowledge and experience in the markets served. Demonstrates strong business and marketing goals ownership through sensing, communicating, and developing new market opportunities and approaches for the French and Benelux markets. Identifies and leads execution of holistic strategy and marketing programs for solution adoption and value selling. Sets French and Benelux-specific strategic market priorities and program investments. Builds strong French and Benelux marketing capabilities and team.
Main Responsibilities- Strategic Leadership: Develop and implement competitive marketing strategies and business plans tailored to local market dynamics.
- Performance Management: Set clear KPIs to track execution and impact; own business outcomes with a focus on sales growth and budget efficiency.
- Customer-Centric Messaging: Leverage deep customer insights and sales process expertise to craft compelling messaging and tools that influence buying behavior.
- Cross-Functional Collaboration: Partner closely with sales, marketing, and support teams to ensure seamless execution across functions and geographies.
- Market Influence: Lead key initiatives and projects that shape the local market, often heading cross-functional teams.
- KOL Engagement: Build and manage relationships with key opinion leaders to strengthen clinical evidence and market access strategies.
- Marketing Expertise: Apply advanced skills in branding, communications, portfolio management, and market planning to deliver impactful campaigns.
- Drive market sensing, development, and tailored marketing mix strategies for France and Benelux.
- Provide actionable insights through research and analytics to support EMEA leadership in strategic decision-making.
- Lead successful product and solution launches, ensuring commercial readiness and organizational alignment.
- Understand and influence demand drivers including pricing, channel strategy, contracting, and product mix.
- Collaborate with EMEA Marketing on communications plans, events, and agency management aligned with brand goals.
- Identify and implement market-shaping opportunities relevant to the region.
- Optimize product lifecycle management for assigned portfolios.
- Coordinate with the Switzerland-based Business Development team on managed services and bid creation, with full commercial awareness.
- Suggested minimum of 8 years of marketing/business experience in the healthcare industry (sales, marketing, and some awareness of managed services).
- Experience in the medical device or life sciences industry – minimum of 3 years in product and/or market management. Business experience may include marketing, sales, sales training, business development.
- Bachelor’s degree, MBA or post-graduate Marketing qualification preferred.
- Team leadership experience is crucial, with the ability to manage managers rather than individual contributors.
- Experience of working in a large matrix organization preferred.
- Experience in market shaping and development activities.
- Proven omnichannel experience with strong emphasis on digital marketing.
- Effective and persuasive communication skills with senior-level audiences.
- Change agent who champions and promotes new insights; ability to provide constructive challenge.
- Results-driven, action-oriented, flexible, and agile; takes ownership and sets goals and priorities.
- Able to work with direction and formulate strategies and plans.
- Excellent mentoring and development of teams.
- Willingness to travel approximately 30%.
- Fluent in Dutch, English, and French.
To learn more about BD visit:
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Work Location- Primary Work Location: BEL Erembodegem - Dorp 86
- Additional Locations: FRA Grenoble, FRA Rungis Cedex - Bâtiment Londres
- Full-time
- Marketing
- Biotechnology Research, Medical Equipment Manufacturing, and Research Services
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Senior Marketing Manager Medication Management Solutions
Publié il y a 17 jours
Emploi consulté
Description De L'emploi
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Job Description Summary
Lead the Marketing and Market Development function for MMS in the Western Hub (France & Benelux), driving strategic growth, market innovation, and solution adoption. This senior role requires deep marketing expertise, strong business acumen, and leadership capabilities to define market priorities, guide investments, and build a high-performing team. Responsible for executing integrated marketing strategies and enabling value-based selling across the region.
Job Description Summary
Lead the Marketing and Market Development function for MMS in the Western Hub (France & Benelux), driving strategic growth, market innovation, and solution adoption. This senior role requires deep marketing expertise, strong business acumen, and leadership capabilities to define market priorities, guide investments, and build a high-performing team. Responsible for executing integrated marketing strategies and enabling value-based selling across the region.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Our vision for Medication Management Solutions at BD
With our technical capabilities, the Medication Management Solutions (MMS) team are able to manage multiple systems and our operational capabilities enable us to have medications available when and where needed, reducing inefficiency and waste for nursing and pharmacy teams.
About The Role
Lead a team of 4 and drive over $25M in revenue, owning strategic marketing and business development for MMS in the Western Hub.
You’ll shape and implement 1–3 year go-to-market strategies, pricing plans, and growth initiatives. This role blends strategic thinking with hands-on leadership across marketing, solution design, sales enablement, and data-driven optimization.
You’ll partner closely with sales, influence cross-functional teams, and lead key initiatives. A strong focus on customer messaging, KOL engagement, and market access will be essential. Bring your expertise in branding, product management, and marketing execution to build impact across the region.
Main Responsibilities Will Include
- Drive Growth and Marketing Strategy: Establish and lead marketing programs to activate and operationalize the MMS strategy in the Western Hub.
- Innovate for Competitive Advantage: Identify and implement innovative solutions and services that differentiate the business in the market.
- Optimize Financial and Business Performance: Ensure marketing efforts contribute to financial goals and overall business success.
- Lead Product and Solution Launches: Oversee the development and execution of go-to-market strategies for new products and solutions.
- Generate Market Insights: Use research and analytics to inform strategic marketing and product development decisions.
- Manage Marketing Communications: Collaborate with EMEA Marketing to execute brand-aligned communication plans, events, and campaigns.
- Enhance Proposal and Tender Strategies: Develop effective processes for winning business through compelling proposals and tender responses.
- Support Market Development Initiatives: Contribute to market shaping and development opportunities to expand business potential.
- Lead and Develop Teams: Manage and grow a high-performing team, including direct reports and cross-functional commercial teams.
- Collaborate on Commercial Strategy: Work closely with Business Development on managed services and bids, ensuring alignment with commercial objectives.
- Extensive Healthcare Proven Experience: Minimum 8 years in marketing/business roles within healthcare, including exposure to managed services.
- Medical Device or Life Sciences Expertise: At least 3 years in product or market management within the medical device or life sciences sector.
- Educational Background: Bachelor’s degree required; MBA or postgraduate marketing qualification preferred.
- Team Leadership in Matrix Organizations: Proven experience leading teams and managing managers in complex, matrixed environments.
- Strategic and Analytical Thinking: Strong strategic agility and analytical skills to drive marketing decisions and innovation.
- Omnichannel and Digital Marketing Proficiency: Demonstrated success in digital marketing and omnichannel strategy execution.
- Change Leadership and Innovation: Acts as a change agent with a growth mindset, promoting new insights and driving transformation.
- Autonomous Execution and Flexibility: Results-driven, action-oriented, and capable of working independently with minimal direction.
- Communication skills : English, Dutch and or French
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
To learn more about BD visit: Skills
Optional Skills
Primary Work Location
BEL Erembodegem - Dorp 86
Additional Locations
FRA Grenoble, FRA Rungis Cedex - Bâtiment Londres
Work Shift Seniority level
- Seniority level Not Applicable
- Employment type Full-time
- Job function Marketing
- Industries Biotechnology Research, Medical Equipment Manufacturing, and Research Services
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#J-18808-LjbffrUser Acquisition Manager Paris (France) Gameloft Marketing Strategy Intermediate (2–5 years)
Publié il y a 9 jours
Emploi consulté
Description De L'emploi
As a User Acquisition Manager at Gameloft for brands, your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning, cross-team collaboration, and clear performance reporting.
WHAT YOU WILL BE WORKING ON
User Acquisition & Profitability: Drive UA for mobile IP games with a focus on high-quality users, profitability, and IP/brand consistency.
Campaign Management: Plan, execute, and optimize UA campaigns across multiple channels aligned with performance goals.
Client-Facing Reporting: Prepare and deliver clear, compelling performance presentations (in English), ensuring data transparency and working closely with client teams when needed.
Budget Strategy & Investment: Define and implement UA investment strategies tailored to audience, seasonality, market dynamics, and auction behavior.
Cross-Department Collaboration: Coordinate with Sales, Production, Creative, ASO, and other Marketing teams to maximize results and visibility.
Performance Review: Conduct post-mortem analyses to extract learnings and improve future campaigns
Qualifications
WHO YOU ARE
Exceptional presentation and communication skills in both cases: client facing and internal, across different departments
Analytical and problem-solving skills to analyze and optimize campaign performance almost independently.
Team Player: Collaboration and teamwork skills to work effectively with cross-functional teams.
WHAT YOU NEED TO SUCCEED
3 to 4 years of experience in user acquisition and performance marketing.
Previous experience in the mobile game industry is a strong plus.
#J-18808-LjbffrBrand Manager Paris (France) Ubisoft Entertainment Marketing Strategy Intermediate (2–5 years)
Publié il y a 17 jours
Emploi consulté
Description De L'emploi
Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.
Job Description
We are looking for an Associate Brand Manager to join the ranks of our Global Publishing team. Reporting to the Associate Marketing Director in Paris, you will contribute to shaping the global go-to-market strategy, marketing tactics and supporting creatives for the marketing campaigns of one or two Ubisoft brands.
Your brand management expertise, strong organizational skills, eye for details will empower the team members to design an ambitious and effective campaign.
More precisely, your missions will be the following:
Oversee Marketing Tactics & Execution
Gather expertise from all project stakeholders and use game, market & consumer data to enrich discussions and drive decisions ona global level.
Build the marketing strategy including consumer insights, situational analysis and competitive insights.
Provide each relevant publishing team with the product information and marketing strategy needed to build plans.
Collaborate with expertise teams to build the full go-to-market plans for your games: build the press & influencers plans in collaboration with the Communication team, the trade marketing plans in collaboration with Sales teams etc.
Build Original Content & Creatives
Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos and trailers in a ROI driven / agile mindset
Follow up the paid media plan and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks, Website)
Follow up the budgets and production schedules.
Provide Operational Support For Team-Wide Projects
Consistently manage and execute Marketing Plan tactics, ensuring project is flawlessly executed aligned with project goals.
Act as global “source of truth” and provide support across all regions to coordinate key local teams’ engagement.
Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional to build their own KPIs.
Follow the industry and regularly share key benchmarks that could help strengthen our strategies
Qualifications
You have prior marketing experience in video games sector or in entertainment in general, and you are at ease working in an international context with remote team members.
Rigorous, tactful and creative you are a uniting force and have good communication skills. Fluent in English and French.
Comfort in working in and navigating complex organizations and willing to learn how to work in a multi-national company.
Hard skills: Experience with MS Suite (Excel, Teams, SharePoint, etc.), basic Photoshop skills helpful
Soft skills: research, writing, collaboration, communication, organization, adaptation to change skills, presentation skills.
Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
Be curious about innovative projects in the greater market, amongst competitors, etc. and share with manager and team.
Additional Information
Recruitment process
(30 minutes) : phone call with a Recruiter,
(60 minutes) : interview with the the manager of the Role
(30 minutes) : phone call with an Executive Publisher
Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your Navigo pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
Our brand new office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.
Additional information
Duration of work : Full-time
Remote or on-site : Flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mandé office.
Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.
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