59 Emplois pour Crm - France
CRM & Email Marketing Specialist
Publié il y a 5 jours
Emploi consulté
Description De L'emploi
We take pride in offering an exceptional team member experience with generous benefits and perks designed to offer financial security, support wellbeing, and enhance work-life balance. Learn more about working with BRS Golf via This is a great opportunity to advance your career and be a part of an exciting business with plans for significant future growth.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalised company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
We are seeking an experienced CRM & Email Marketing Specialist to lead the planning, execution, and optimisation of GolfNow Europe's email marketing, CRM, and automation efforts. This is a critical role as we scale across new territories, promoting cross-border and inter-country golf to a growing customer base.
This position will work closely with our marketing teams in Belfast and the US, collaborating on data-driven campaigns, automated user journeys, and performance analysis to improve customer engagement and retention.
The successful candidate will be based in our Belfast office within hybrid working arrangements and contribute to our success through ownership of the following key responsibilities;
Campaign Management
+ Plan, build, test, and deploy email campaigns across European markets.
+ Manage personalised and segmented customer journeys to improve engagement and conversion rates.
+ Develop and execute strategies to grow our email marketing database and subscriber base across Europe.
Automation & Data Management
+ Design and implement automated workflows, triggers, and behavioural email journeys.
+ Manage and query complex data sets using SQL to segment audiences effectively.
Technical Execution
+ Develop and maintain dynamic content using HTML, AMPscript, and Salesforce Marketing Cloud tools.
+ Ensure all campaigns comply with GDPR and local data privacy regulations.
Performance & Insights
+ Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
+ Collaborate with marketing colleagues to optimise cross-channel campaigns.
Collaboration
+ Partner with the international marketing team in France and Belfast (content, creative, paid media, events) to ensure alignment and consistency.
+ Liaise with the US CRM team to ensure global best practices and platform capabilities are leveraged in Europe.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
CRM Lifecycle Specialist - F/H/X
Publié il y a 19 jours
Emploi consulté
Description De L'emploi
Honoré Gaming is seeking a skilled CRM Lifecycle Specialist to take ownership of player engagement strategies across our iGaming platforms. The ideal candidate will enhance customer retention, loyalty, and lifetime value by implementing tailored CRM initiatives. This role requires a data-driven professional with expertise in multi-channel communications, segmentation, and lifecycle optimization.
Key Responsibilities:
Main Objective:
- Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty for different brands.
- Build a framework of player retention and be a driver of building retention tools.
Responsibilities:
- Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty.
- Support the CRM Manager with insights for customer segmentation and lifecycle optimization.
- Coordinate CRM campaigns across SMS, push notifications, and in-app channels.
- Ensure campaigns align with broader marketing initiatives and brand guidelines.
- Design event-based communications and personalized customer journeys.
- Refine messaging to drive desired player behaviors and improve conversion.
- Monitor campaign KPIs (engagement, conversion, churn, LTV) and deliver regular reports.
- Identify optimization opportunities through A/B testing and performance analysis.
- Leverage data insights to drive segmentation strategies and personalization.
- Deliver tailored experiences to maximize player engagement and lifetime value.
- Collaborate with cross-functional teams including Product, Marketing, and BI.
- Align CRM activities with overall business objectives.
- Stay updated on CRM and iGaming industry trends, sharing insights for continuous improvement.
Conditions :
Contract length : 4/6 months
Work location : Remote
Remuneration : 2500€-3500€ P/M
Starting date : ASAP
Role name : CRM Lifecycle Specialist
- Proven experience in CRM, retention, or lifecycle marketing within the iGaming industry (sports betting and/or casino).
- Strong understanding of customer segmentation, personalization, and lifecycle journeys.
- Hands-on experience with CRM tools (e.g., Optimove, Braze, Emarsys, Salesforce Marketing Cloud, or similar).
- Analytical mindset with ability to interpret data and optimize campaigns.
- Excellent communication and collaboration skills.
- Knowledge of responsible gaming and regulatory requirements.
- Strong project management skills and attention to detail.
- English proficiency (Spanish and French are a plus).
Desired profile
- Proven experience in CRM, retention, or lifecycle marketing within the iGaming industry (sports betting and/or casino).
- Strong understanding of customer segmentation, personalization, and lifecycle journeys.
- Hands-on experience with CRM tools (e.g., Optimove, Braze, Emarsys, Salesforce Marketing Cloud, or similar).
- Analytical mindset with ability to interpret data and optimize campaigns.
- Excellent communication and collaboration skills.
- Knowledge of responsible gaming and regulatory requirements.
- Strong project management skills and attention to detail.
- English proficiency (Spanish and French are a plus).
Recruitment process
- one-hour video conference with the head of marketing
- usecase
Delivery Lead CRM
Publié il y a 5 jours
Emploi consulté
Description De L'emploi
La team CRM réalise des projets de Relation Client autour de la solution Microsoft Dynamics 365 Customer Engagement orientés Sales, Marketing, ou encore Service Client. Bien sûr, la Power Platform fait partie intégrante de notre savoir-faire. On parle ici d'une équipe solidaire et bienveillante menée par une Manager décalée et toujours motivée. L'équipe est surtout Cross skills, composée de profils fonctionnels, techniques, orientés Delivery ou Pre-sales.
· Participer aux phases d'avant-vente avec les clients (identification des besoins, participation à la rédaction de propositions commerciales, participation aux soutenances, etc.)
· Accompagner la phase d'avant-vente en interne et la transition vers la phase d'exécution.
· Piloter le bon déroulement et le succès d'un projet, mesuré sur le planning, le budget et le périmètre, la satisfaction client et la qualité des livrables.
· Être en charge des estimations, du planning, de la mobilisation, de l'exécution jusqu'à la clôture.
· Communiquer de façon régulière sur l'avancement, la gestion des risques et la santé financière sur la base des engagements entre Avanade et ses clients.
· Gérer les équipes (onshore & offshore) et leurs objectifs de performance.
· Accompagnement au changement auprès des différentes parties prenantes, clients et équipes Avanade.·
Vous justifiez d'au moins 5 années d'expérience dans la gestion et le pilotage de projets de transformation digitale à forte composante organisationnelle et technologique.
· Vous avez déjà piloté et mené des équipes dans le cadre de projets de refonte ou d'automatisation de processus, de déploiement d'applications métier, de transformation organisationnelle, ou de mise en place de nouvelles manières de travailler (en agile notamment).
· Vous avez déjà endossé des responsabilités sur des sujets de gouvernance, gestion des risques, financière et contractuelle avec vos clients. Vous savez mener des ateliers clients pour définir leurs besoins et élaborer des solutions adaptées.
· Vous avez de solides connaissances sur la « business analysis » et sur au moins une des méthodologies de gestion de projet suivantes : PMI, Prince 2, SCRUM, SAFE, ITIL, PROSCI.
· Une ou plusieurs certifications sur ces domaines serait un plus mais vous aurez l'opportunité de vous former et de vous certifier durant votre parcours avec nous.
· Maîtrise de la communication en anglais et en français.
Pour réussir dans ce rôle :
· Passion pour le CRM et son écosystème Microsoft.
· Vous êtes capable de travailler efficacement en équipe dans un contexte international.
· Vous avez une approche proactive de l'apprentissage et du partage des connaissances.
· Vous placez la qualité et les besoins des clients au centre de votre travail.
· Vous avez d'excellentes compétences en communication et êtes capable de travailler efficacement dans un environnement international.
We work hard to provide an inclusive, diverse culture with a deep sense of belonging for all our employees. Avanade believes that all persons are entitled to equal employment opportunities, and we do not discriminate against our employees, applicants, or job seekers because of their race, color, gender, religion, national origin, disability, veteran status, age, marital status, sexual orientation, genetic information, gender identity, or any other protect group status as defined by law.
Sportsbook CRM Manager
Publié il y a 9 jours
Emploi consulté
Description De L'emploi
We are seeking a Sportsbook CRM Manager to oversee customer relationship management operations for our global sportsbook. This role is highly operational and dynamic, requiring close collaboration with trading, marketing, customer support, affiliates, and external CRM providers. The successful candidate will manage campaigns, monitor performance, track bonus budgets, and ensure seamless delivery of sportsbook promotions and content.
This is a remote position with flexible shift options, but also requires availability to assist as needed (16/7 coverage).
Key Responsibilities:
CRM & Campaign Management :
- Segment databases according to trading profiles.
- Manage VAIX templates.
- Execute and optimize campaigns via SendGrid / Mailgun.
- Draft campaign Terms & Conditions.
- Manage promotions, tournaments, and free bets.
Content & Communication:
- Update Gamdom CMS daily.
- Upload site banners and request new assets weekly.
- Maintain and update the monthly sports calendar.
- Support social media and affiliate teams with requests.
Monitoring & Reporting:
- Track and prevent bonus abuse.
- Report weekly on campaign performance.
- Monitor budget spend vs. monthly forecasts.
- Liaise with 3rd-party CRM providers and act as internal stakeholder for CS queries.
Trading & Market Awareness:
- Support trading analysis and player profiling.
- Compare competitor offers for promotional benchmarking.
- Flag VIP opportunities and suspicious player behavior.
Example Shift Routine:
- Review previous day’s activity for outliers and suspicious bonus behavior.
- Activate relevant mailing campaigns and upload banners/content.
- Request new assets based on upcoming events.
- Monitor promotion performance and align costs with budget forecasts.
- Track bonus usage and prevent double allocations.
- Support CS with bonus/promo queries.
- Coordinate with trading analysts and VIP management.
Requirements
- Previous experience in sportsbook CRM, trading, or related field (trading experience is a plus).
- Strong understanding of sportsbook operations; esports knowledge is a plus.
- Experience with CRM tools, campaign management platforms (SendGrid, Mailgun), and CMS.
- Excellent organizational skills and attention to detail.
- Strong analytical mindset with ability to track performance and budgets.
- Ability to work independently in a remote, fast-paced environment.
- Flexibility to cover shifts (9–5 CET or 3–11 CET daily) and remain available when needed (16/7 coverage).
Perks at Gamdom:
- Fully remote - work from anywhere in the world
- Flexible schedule
- 30 days of paid time off
- Equipment allowance
Business Analyst CRM - Dynamics 365 CE
Publié il y a 5 jours
Emploi consulté
Description De L'emploi
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